ADVERTISE WITH US MAGAZINE PROFILE The magazine itself is a 132 page title, released Australia-wide seven times a year. The focus is the Australian modified Holden scene, specifically those cars which are particularly tough or well presented. The centerpiece of the magazine is the feature cars, and we work hard to secure the absolute cream of the crop. We’ve featured everything from top shelf show cars to nine second strip warriors and everything in between. Show and event coverage is also a very important aspect of the magazine’s content, with events such as Summernats, Motorex and the Powercruise series followed closely in our pages, along with regular columns, new products reviews and our popular Track Attack department which keeps our readers abreast of all the action from the nation’s drag strips. Furthermore, Xtreme Holdens is produced by the country’s leading niche magazine producer, Express Publications Pty Ltd. Our sister titles include Street Commodores, the longest running and top-selling single-make car magazine in the country; Australian 4WD Monthly, the top selling off-road enthusiast magazine in Australia; and HOT4S & Performance Cars, the country’s premier automotive lifestyle magazine. With a track record like this, you can bet Xtreme Holdens is destined for big things.
READERSHIP PROFILE It sounds a little cliché these days, but Holden means a great deal to Australia! Holden is an iconic brand which has developed a passionate legion of one-eyed devotees. It’s very much a classic case of the age old Aussie tradition of backing the underdog- from Holden’s humble beginnings some sixty odd years ago as a small volume local manufacturer, they’ve grown to triumph against the odds and mix it with the best of them on the world stage. Holden is a brand which is very conscious of its heritage, which is probably one of the reasons why Australians have such a fondness for classic examples of the marque. Xtreme Holdens readers understand this heritage and have a passion for modified Holdens and an insatiable thirst for ideas, inspiration and information for them to use in furthering their own projects. Their backgrounds and demographics are many and varied, from teenagers spending their entire disposable income on their projects to retirees realizing a life long dream, now that the classic Monaro or Torana SLR they pined after in their younger years is finally within their grasp. This demographic is driving the current muscle car boom and bringing big dollars into the scene. The best news is that Xtreme Holdens readers are a highly defined, specific target market- they love spending money on cars and they want your products!
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